Evaluation Question 5 - How did you attract/address your audience?

I wanted to attract my target audience by casting young actors for my piece, using more blood and gore, and display an adult serious nature to the film which might attract my target audience. By using the sound piece for the opening it may attract the younger audience as it contains a ‘wah’ effect which is used in R&B during the past few years and the audience for R&B and Dubstep seem to be a young 16+ audience. For the older audience I used the costume of the protagonist and use his role as a businessman to represent the adult life.

I also tried attracting the target audience by putting a lot of excitement and tension within the opening. By doing so this will make sure that the audience will not wander off and lose interest with the rest of the film. I did this by leaving a lot of questions unanswered such as Why is there blood all over the floor? Why is there a dead body in the wardrobe? and why does the protagonist have red eyes? This grabs the views attention straight away and will want to continue watching the film. I did all this by aiming it at the main target audience of my thriller, teenagers and young adults (18+).